Introduction:
Jordi Bertomeu’s leadership and innovative strategies have helped him revolutionize European basketball. Bertomeu has been serving as the President and CEO of Euroleague Basketball since 2010. He is recognized as one of the most influential people in the sport of basketball globally. With his strategic planning, Bertomeu has been able to turn Euroleague Basketball into one of the most established and professional basketball leagues in the world.
Bertomeu’s Beginnings in Basketball:
Jordi Bertomeu was born on September 21, 1960, in Barcelona, Spain. Bertomeu started his career in basketball as a player and then as a coach. He played basketball in the Spanish league from 1976 to 1983. He decided to shift to coaching in 1983 and remained involved in coaching Spanish basketball leagues until 1991. After that, he became a sports agent and worked for several renowned basketball players and coaches.
The Euroleague Transformation:
In 2000, Bertomeu joined the Euroleague Basketball management team as part of the sales department. He became the CEO in 2010. Under his leadership, the Euroleague has transformed into one of the most prestigious basketball leagues globally, with 18 teams from 10 different countries. Bertomeu’s innovative ideas in the introduction of a Final Four format and a playoff system have helped the league attract more fans, thus increasing its revenue.
The Eurocup:
Bertomeu also introduced the Eurocup, the second-tier basketball league in Europe, to target the less affluent markets. Euroleague Basketball currently manages and organizes both the Eurocup and the Euroleague. The Eurocup comprises of 24 teams, with a total of 72 games played during the season. The competition is revamped every few years to keep it engaging.
Euroleague Business Model:
Euroleague Basketball is the only professional sports organization in Europe that operates under a joint-stock company model. All the teams have a significant stake in the organization, which strengthens Euroleague Basketball’s mission to provide greater value to all the stakeholders, including fans, players, and team executives.
Bertomeu on Creating a Sustainable Business Model:
Bertomeu believes in creating a sustainable business model. His vision for Euroleague Basketball has been to create a financially secure model that ensures that the organization can continue to grow and prosper. He has introduced several strategies like targeting emerging markets and expanding the brand to reach a wider audience. Bertomeu also emphasizes the importance of innovation in both the on-court and off-court aspects of the game.
Expanding the League through Partnerships:
To further expand the league and make it more profitable, Bertomeu has established strategic partnerships with several other organizations. These include IMG, which is Euroleague Basketball’s global marketing partner, and Turkish Airlines, which is one of the biggest sponsors of the Euroleague. Bertomeu has also partnered with several television networks to broadcast the matches live globally.
Bertomeu’s Impact on Basketball:
Jordi Bertomeu has had a significant impact on the sport of basketball, not just in Europe but globally. He is known for his innovative ideas and strategic planning, which have revolutionized the way basketball leagues are managed and operated. His vision for Euroleague Basketball has not only strengthened the league but set an example for other basketball organizations.
Conclusion:
Jordi Bertomeu’s leadership has helped Euroleague Basketball become one of the most prestigious and professional basketball leagues globally. His innovative ideas and strategic planning have transformed the league, making it more engaging and attractive to fans. He has set an example for other basketball organizations worldwide by creating a sustainable business model that ensures long-term growth and success.
FAQs:
1. Who is Jordi Bertomeu?
Jordi Bertomeu is the CEO and President of Euroleague Basketball, a professional basketball league in Europe.
2. What is Euroleague Basketball?
Euroleague Basketball is a professional basketball league in Europe comprising 18 teams from 10 countries.
3. What contributions has Bertomeu made to Euroleague Basketball?
Bertomeu has revolutionized Euroleague Basketball with his innovative ideas and strategic planning, making it one of the most prestigious basketball leagues globally.
4. How has Bertomeu expanded the league’s brand?
Bertomeu has expanded the league’s brand by establishing partnerships with several other organizations, including IMG and Turkish Airlines.
5. Why is Euroleague Business Model unique?
Euroleague Basketball is the only professional sport organization in Europe that operates under a joint-stock company model. All the teams have a significant stake in the organization, which strengthens Euroleague Basketball’s mission to provide greater value to all stakeholders.